1-May-09 3:00 PM CST

The evolution of MediaComp

As technology advances and online media grows exponentially by the day, long gone are the days of getting a banner ad as added value on a station’s website; much less have a one dimensional online campaign made of only display ads. Station websites are now a major source of income, and are pushed just as heavily as the TV or radio spots you are purchasing as a part of your media buy. When online ads became available, as buyers we were talking about impressions and cost‐per‐clicks. While this is still common lingo, we now talk about all of the social media platforms available to our clients, and the positives and potential negatives of going “viral”. With these quickly evolving times, Mediacomp prides itself for evolving with the new technologies, and offering these imperative services to our clients.