V
Click on the appropriate letter below:
VHF - Very High Frequency (TV channels 2-13).
(VPVH) Viewers per viewing household - The average number of people viewing a program or using television during a particular time period among households that have at least one TV set turned on.
Valid Hits - A term used to differentiate between successful click throughs by individuals and those that may have resulted in a server error or were generated by a some kind of automated software program such as a search engine spider.
Vehicle - A medium capable of exposing advertising to consumers.
Vendor - Any source from which merchandise is purchased for resale to the public.
Vertical Cume - A cumulative rating for two or more programs broadcast on the same day.
Vertical/Horizontal Publications - Vertical publications deal with one specific topic and appeal to a particular audience with an interest in that topic, as opposed to horizontal publications whose editorial content is much broader.
Virual Marketing - Advertising that propagates itself by web visitors use of a web sites feature or service. For example, most administrators of free web based email accounts attach an advertisement at the end of each message each time a user sends an email.
Visit - A series of page requests by a visitor without 30 consecutive minutes of inactivity. The number 30 is arbitrary but most commonly used among web advertisers and publishers. Also called a session.
Voice-Over - In television advertising, the spoken copy or dialogue delivered by an announcer who is not seen but whose voice is heard.
Volume Discount - A discount offered to advertisers who achieve specified volume expenditure levels outlined in publisher's ratecard.
