O
Click on the appropriate letter below:
O&O Stations (owned and operated) - A station owned and operated by a network. For example, NBC owns and operates both WRC Radio and WRC-TV.
Open Line Rate - Cost of agate line in newspaper run once.
Opt In - A process where by a user voluntarily agrees to start receiving email, usually commercial, about a topic of interest.
Opt Out - A process where by a user voluntarily agrees to stop receiving email, usually commercial, about a topic of interest.
Orbit - A strategy used by (television) stations to rotate prime time spots over a specific period of time. For instance, if a buyer wanted to run in three prime time programs over the course of three weeks, program #1 could run in week #3, program #2 could run in week #2, and program #3 could run in week #1. Gives the station flexibility to shift prime spots around to their advantage.
OTO (one time only) - A spot that is to run only once.
