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The evolution of MediaComp

Robin Soulant — Fri, 01 May 2009 20:00:00 GMT

As technology advances and online media grows exponentially by the day, long gone are the days of getting a banner ad as added value on a station’s website; much less have a one dimensional online campaign made of only display ads. Station websites are now a major source of income, and are pushed just as heavily as the TV or radio spots you are purchasing as a part of your media buy. When online ads became available, as buyers we were talking about impressions and cost‐per‐clicks. While this is still common lingo, we now talk about all of the social media platforms available to our clients, and the positives and potential negatives of going “viral”. With these quickly evolving times, Mediacomp prides itself for evolving with the new technologies, and offering these imperative services to our clients.

1-May-09 3:00 PM

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noemail@mediacomp.com — Thu, 28 Dec 2006 15:43:21 GMT

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Research

Tue, 25 Aug 2009 19:47:21 GMT

The New Evolution in Segmentation Getting to know every one of your customers may seem like an impossible task, but it’s well within reach. MediaComp has partnered with Claritas to allow you an insider’s view of your customers and prospects using PRIZM® NE. PRIZM NE is the latest version of the original and most widely used target marketing system in the United States. This powerful tool provides a standard way of sorting the population into similar groups by demographics, lifestyle preferences and behaviors to provide actionable target marketing information. Segmentation Gives You Insight Segmentation provides a simple way to identify, understand and target customers so you can easily reach your most profitable customer segments. When you understand your customers and prospects, you can target them more efficiently. Segmentation gives a complete picture of their likes, dislikes, lifestyles and purchase behavior so you can tailor your message and products specifically...

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Fri, 24 Jul 2009 15:53:18 GMT

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Tue, 07 Jul 2009 17:16:24 GMT

Some of Our Favorite Cable Links

Thu, 25 Jun 2009 21:39:13 GMT

Media Math

Wed, 24 Jun 2009 15:50:14 GMT

madiamath ROI- Return on Investment Methods to help with calculation: As a percentage: If your return is $1million in 12 months on a total investment of $250,000 in the same time period, the ROI can be calculated as follows: ROI = (Return - investment) / (Investment) x 100 or ROI = (1,000,000 - 250,000) / (250,000) x 100 = 300% As a Ratio: Divide the return by investment: ROI = 1,000,000 / 250,000 = 4:1 Break-Even Time If you are trying to determine the break-even ROI, you want to find out how long it takes to make back your investment. You can calculate it in days, weeks, or months. For break-even ROI follow this formula: ...

Check Out Some of Our Favorite Online Networks

Wed, 24 Jun 2009 14:02:03 GMT

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Mon, 15 Jun 2009 20:16:41 GMT

2009 Broadcast Calendar Year

Thu, 11 Jun 2009 17:02:28 GMT

Printable Calendars 2009 Broadcast Calendar (.pdf) 3 Year Broadcast Calendar (.xls) | 3 Year Broadcast Calendar (.pdf) M T W Th F Sa Su M T W Th F Sa Su Week Week JAN 29 30 31 ...

Our Team

Mon, 08 Jun 2009 22:23:22 GMT

Our team members have been with MediaComp for many years. We have a history and chemistry with each other, our clients and vendors. Our team is a diverse group of media professionals with over 100 years of collective experience in research, marketing and media.

Our team’s experience and success working with a vast array of clients clearly establishes us in the industry. The short list of clients includes Automotive, Energy, Entertainment, Grocery, Health Care, Home builders, Restaurants, Retail, and numerous political campaigns including Judges, Mayoral, Gubernatorial and Presidential. Whether you are a direct client company or agency, when you hire MediaComp, you know you will be working with a seasoned team that is working in your best interest.

2008 AAF National Club Achievement Awards

Pictured 3rd from right: Tami Weitkunat President and CEO of MediaComp

About MediaComp

Mon, 08 Jun 2009 22:21:59 GMT

MediaComp is a media management company based in Houston, TX since 1973. In these last three decades, MediaComp has been planning and buying TV, Radio, Cable, Direct Mail, Print, Outdoor and Online across the U.S., Canada and Puerto Rico. What sets MediaComp apart from the "cookie cutter" approach to placing advertising dollars is our proprietary software that utilizes Nielsen and Arbitron ratings and Claritas PRIZM Lifestyle Segmentation and our client's consumer data. The speed of our software allows us to evaluate and incorporate any market nuances while maintaining the integrity of our client's profile.

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noemail@mediacomp.com — Thu, 28 Dec 2006 15:43:20 GMT

Objectives:

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Release Date: 28-Dec-06 9:43 AM
Expiration Date: 28-Mar-07 9:43 AM

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Adweek magazine has called us one of the hottest agencies in the Midwest. MediaComp is certainly a major ingredient

Fri, 24 Jul 2009 16:40:26 GMT

“Adweek magazine has called us one of the “hottest agencies in the Midwest.” MediaComp is certainly a major ingredient in the fuel.”

President/Creative Dr – Agency

The bottom line – (MediaComp’s strat

Tue, 22 Jul 2008 17:28:48 GMT

"The bottom line – (MediaComp’s strategy) it works!"

CEO - Health Care

MediaComp’s approach to media buying yielded a 19% increase in gross sales with the same advertising budget and has remained

Tue, 22 Jul 2008 17:28:24 GMT

"MediaComp’s approach to media buying yielded a 19% increase in gross sales with the same advertising budget and has remained up ever since."

CEO - Health Care

MediaComp has

Tue, 22 Jul 2008 17:28:03 GMT

“MediaComp has enabled us to save approximately 25% on broadcast media for our clients.”

CEO – Ad Agency

MediaComp’s ability to take our marketing data and message and translate them directly into actionable reach mechanism has bee

Tue, 22 Jul 2008 17:27:38 GMT

“MediaComp’s ability to take our marketing data and message and translate them directly into actionable reach mechanism has been invaluable to the success of our clients, as well as our agency.”

CEO – Ad Agency

We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing

Tue, 22 Jul 2008 17:27:04 GMT

“We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing team.”

VP Marketing – Casual Dining

Tue, 22 Jul 2008 17:26:21 GMT

“Your organization has been proactive and responsive in helping us identify new ways to seize new opportunities through the media cost efficiently.”

VP Marketing – Casual Dining

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2006-12-28T15:43:19Z

Instructor: Instructor

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Mediacomp, Inc. RSS Feed

The evolution of MediaComp

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Research

This is a Test

** Header for Media Services **

Some of Our Favorite Cable Links

Media Math

Check Out Some of Our Favorite Online Networks

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2009 Broadcast Calendar Year

Our Team

About MediaComp

Lorem ipsum survey

Adweek magazine has called us one of the hottest agencies in the Midwest. MediaComp is certainly a major ingredient

The bottom line – (MediaComp’s strat

MediaComp’s approach to media buying yielded a 19% increase in gross sales with the same advertising budget and has remained

MediaComp has

MediaComp’s ability to take our marketing data and message and translate them directly into actionable reach mechanism has bee

We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing

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Header for Media Services

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