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Research

Tue, 25 Aug 2009 19:47:21 GMT

The New Evolution in Segmentation Getting to know every one of your customers may seem like an impossible task, but it’s well within reach. MediaComp has partnered with Claritas to allow you an insider’s view of your customers and prospects using PRIZM® NE. PRIZM NE is the latest version of the original and most widely used target marketing system in the United States. This powerful tool provides a standard way of sorting the population into similar groups by demographics, lifestyle preferences and behaviors to provide actionable target marketing information. Segmentation Gives You Insight Segmentation provides a simple way to identify, understand and target customers so you can easily reach your most profitable customer segments. When you understand your customers and prospects, you can target them more efficiently. Segmentation gives a complete picture of their likes, dislikes, lifestyles and purchase behavior so you can tailor your message and products specifically...

This is a Test

Fri, 24 Jul 2009 15:53:18 GMT

Header for Media Services

Tue, 07 Jul 2009 17:16:24 GMT

Some of Our Favorite Cable Links

Thu, 25 Jun 2009 21:39:13 GMT

Media Math

Wed, 24 Jun 2009 15:50:14 GMT

madiamath ROI- Return on Investment Methods to help with calculation: As a percentage: If your return is $1million in 12 months on a total investment of $250,000 in the same time period, the ROI can be calculated as follows: ROI = (Return - investment) / (Investment) x 100 or ROI = (1,000,000 - 250,000) / (250,000) x 100 = 300% As a Ratio: Divide the return by investment: ROI = 1,000,000 / 250,000 = 4:1 Break-Even Time If you are trying to determine the break-even ROI, you want to find out how long it takes to make back your investment. You can calculate it in days, weeks, or months. For break-even ROI follow this formula: ...

Check Out Some of Our Favorite Online Networks

Wed, 24 Jun 2009 14:02:03 GMT

auditing image

Mon, 15 Jun 2009 20:16:41 GMT

2009 Broadcast Calendar Year

Thu, 11 Jun 2009 17:02:28 GMT

Printable Calendars 2009 Broadcast Calendar (.pdf) 3 Year Broadcast Calendar (.xls) | 3 Year Broadcast Calendar (.pdf) M T W Th F Sa Su M T W Th F Sa Su Week Week JAN 29 30 31 ...

Our Team

Mon, 08 Jun 2009 22:23:22 GMT

Our team members have been with MediaComp for many years. We have a history and chemistry with each other, our clients and vendors. Our team is a diverse group of media professionals with over 100 years of collective experience in research, marketing and media.

Our team’s experience and success working with a vast array of clients clearly establishes us in the industry. The short list of clients includes Automotive, Energy, Entertainment, Grocery, Health Care, Home builders, Restaurants, Retail, and numerous political campaigns including Judges, Mayoral, Gubernatorial and Presidential. Whether you are a direct client company or agency, when you hire MediaComp, you know you will be working with a seasoned team that is working in your best interest.

2008 AAF National Club Achievement Awards

Pictured 3rd from right: Tami Weitkunat President and CEO of MediaComp

About MediaComp

Mon, 08 Jun 2009 22:21:59 GMT

MediaComp is a media management company based in Houston, TX since 1973. In these last three decades, MediaComp has been planning and buying TV, Radio, Cable, Direct Mail, Print, Outdoor and Online across the U.S., Canada and Puerto Rico. What sets MediaComp apart from the "cookie cutter" approach to placing advertising dollars is our proprietary software that utilizes Nielsen and Arbitron ratings and Claritas PRIZM Lifestyle Segmentation and our client's consumer data. The speed of our software allows us to evaluate and incorporate any market nuances while maintaining the integrity of our client's profile.

Some of Our Favorite Television Networks

Tue, 02 Jun 2009 14:26:23 GMT

Media Glossary

Tue, 02 Jun 2009 14:26:13 GMT

Click on the appropriate letter below A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AAAA - Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. A Counties- All counties that are in the top 25 (largest) metropolitan areas, these are defined by Nielsen and the metro areas correspond to the SMSA. ABC (Audit Bureau of Circulation) - Verifies circulation figures for publications. ACI (Area of Cable Influence) - Cable selling strategy that documents to advertisers the value of cables ability to target geographically and demonstrates the importance of the cable household's purchasing power. A/E - An account executive (A/E) is an advertising agency employee assigned to a client and responsible for overseeing the services provided to...

Listen To Some of Our Favorite Radio Groups

Tue, 02 Jun 2009 14:25:43 GMT

Some of Our Favorite Print Partners

Tue, 02 Jun 2009 14:25:07 GMT

Some of Our Favorite Outdoor Marketing

Tue, 02 Jun 2009 14:24:30 GMT

Auditing

Mon, 01 Jun 2009 22:58:42 GMT

Check this page again soon for more information.

Mon, 01 Jun 2009 22:15:55 GMT

Media Planning and Buying

Mon, 01 Jun 2009 22:12:24 GMT

Today’s media environment has become too complex, too demographically fragmented and too competitive for traditionally accepted, “broad based”, media practices. Mediacomp’s unique planning and buying methodology and technology allows us to directly incorporate your client’s consumer consumption data into the evaluation of media’s audience data.

Mediacomp’s multi-demographic, socioeconomic and product consumption analysis of media audiences gives your clients an average of 20% more targeted consumers per media dollar.

We also provide clients with various strategic marketing tools such as customer analysis by lifestyle, income, education, product and service usage distributions and/or mapping at zip code or block group levels.

LOG IN

Mon, 01 Jun 2009 22:07:18 GMT

Please excuse us while we are working to implement most of your suggestions. Come back soon and continue to make suggestions on how we can better serve you!

New Page

Thu, 28 May 2009 17:07:00 GMT