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Our Story

Fri, 28 May 2010 15:11:31 GMT

It all started back in 1973, when Sylvan L. Brown, an advertising executive in Houston, was returning from an award ceremony in New York City. Brown had just won the first place International Broadcast Award for Best Broadcast Commercial, but instead of being elated at receiving one of the most prestigious awards in the industry, he was concerned. As a creative person, he had devoted a great deal of time and effort to producing commercials for each client’s specific target or audience. Although when the media was placed, only a broad age and sex demographic could be measured. Media Planners and Buyers could place media according to a broad age and sex demographic, but they could not allocate relative marketing values to each age group or sex. Psychographics, socioeconomic status and lifestyles were all being omitted from the media buying and planning process as well. Brown spent a great deal of time and money learning from marketing experts, psychologists, math professors,...

Tue, 20 Apr 2010 19:09:59 GMT

St. Elizabeth's is located town-center in Belleville, IL, a 150-year-old German immigrant community 25 miles east of St. Louis, MO, and had not aggressively marketed themselves in recent memory. Their closest rival is located in the suburbs of this southern Illinois community and has a much more upscale local population. This hospital was significantly more aggressive in contracting physicians and, subsequently, St. Elizabeth’s was losing money to the tune of $29 million for the fiscal year ending in June. Hospital census was down, as was employee morale and there were rumors that St. Elizabeth’s was going under. In March of 2008, the agency was hired to help reverse these trends, and partnered with Mediacomp for media planning & buying. Mediacomp’s expertise of strategic media planning and buying implementation created the perfect synergy for a successful marketing strategy execution. With extensive qualitative and demographic research provided by...

Success Stories

Tue, 20 Apr 2010 19:03:11 GMT

Texas Markets Medical Practice

Tue, 20 Apr 2010 18:51:56 GMT

In 2007 Mediacomp was brought on board to be part of a team of 3 agencies (creative, PR and digital) to do media planning and buying that would help build brand awareness and increase new patient counts for a state wide medical practice.

We created plans at recommended levels for each market. These plans not only set expectations for marketing goals but also brought to light markets that were over and under saturated with doctors which will help guide future growth strategies.

The practice covers most all Texas markets, both large and small. We then evaluated a number of mediums; TV, radio, OOH, print, etc to determine which would work best in each market and at budget. We ended up with a specific plan for each market. The final buy was a multi platform approach tailored to each markets nuisances, while maintaining the brand integrity across all mediums. We then utilized a very small percent of total dollars for a state wide buy.

We are very proud to be part of this team and growing organization. After the first year, 2007 brand awareness was up 8-44% in varying markets. Each year the client has experienced growth in all markets without increasing budgets.

2010 Broadcast Calendar Year

Tue, 20 Apr 2010 01:47:43 GMT

Printable Calendars

2010 Broadcast Calendar (.pdf)
3 Year Broadcast Calendar (.pdf)

Research

Tue, 25 Aug 2009 19:47:21 GMT

The New Evolution in Segmentation Getting to know every one of your customers may seem like an impossible task, but it’s well within reach. MediaComp has partnered with Claritas to allow you an insider’s view of your customers and prospects using PRIZM® NE. PRIZM NE is the latest version of the original and most widely used target marketing system in the United States. This powerful tool provides a standard way of sorting the population into similar groups by demographics, lifestyle preferences and behaviors to provide actionable target marketing information. Segmentation Gives You Insight Segmentation provides a simple way to identify, understand and target customers so you can easily reach your most profitable customer segments. When you understand your customers and prospects, you can target them more efficiently. Segmentation gives a complete picture of their likes, dislikes, lifestyles and purchase behavior so you can tailor your message and products specifically...

This is a Test

Fri, 24 Jul 2009 15:53:18 GMT

Header for Media Services

Tue, 07 Jul 2009 17:16:24 GMT

Some of Our Favorite Cable Links

Thu, 25 Jun 2009 21:39:13 GMT

Media Math

Wed, 24 Jun 2009 15:50:14 GMT

madiamath ROI- Return on Investment Methods to help with calculation: As a percentage: If your return is $1million in 12 months on a total investment of $250,000 in the same time period, the ROI can be calculated as follows: ROI = (Return - investment) / (Investment) x 100 or ROI = (1,000,000 - 250,000) / (250,000) x 100 = 300% As a Ratio: Divide the return by investment: ROI = 1,000,000 / 250,000 = 4:1 Break-Even Time If you are trying to determine the break-even ROI, you want to find out how long it takes to make back your investment. You can calculate it in days, weeks, or months. For break-even ROI follow this formula: ...

Check Out Some of Our Favorite Online Networks

Wed, 24 Jun 2009 14:02:03 GMT

auditing image

Mon, 15 Jun 2009 20:16:41 GMT

Our Team

Mon, 08 Jun 2009 22:23:22 GMT

Our team members have been with MediaComp for many years. We have a history and chemistry with each other, our clients and vendors. Our team is a diverse group of media professionals with over 100 years of collective experience in research, marketing and media.

Our team’s experience and success working with a vast array of clients clearly establishes us in the industry. The short list of clients includes Automotive, Energy, Entertainment, Grocery, Health Care, Home builders, Restaurants, Retail, and numerous political campaigns including Judges, Mayoral, Gubernatorial and Presidential. Whether you are a direct client company or agency, when you hire MediaComp, you know you will be working with a seasoned team that is working in your best interest.

2008 AAF National Club Achievement Awards

Pictured 3rd from right: Tami Weitkunat President and CEO of MediaComp

About MediaComp

Mon, 08 Jun 2009 22:21:59 GMT

MediaComp is a media management company based in Houston, TX since 1973. In these last three decades, MediaComp has been planning and buying TV, Radio, Cable, Direct Mail, Print, Outdoor and Online across the U.S., Canada and Puerto Rico. What sets MediaComp apart from the "cookie cutter" approach to placing advertising dollars is our proprietary software that utilizes Nielsen and Arbitron ratings and Claritas PRIZM Lifestyle Segmentation and our client's consumer data. The speed of our software allows us to evaluate and incorporate any market nuances while maintaining the integrity of our client's profile.

Some of Our Favorite Television Networks

Tue, 02 Jun 2009 14:26:23 GMT

Media Glossary

Tue, 02 Jun 2009 14:26:13 GMT

Click on the appropriate letter below A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AAAA - Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. A Counties- All counties that are in the top 25 (largest) metropolitan areas, these are defined by Nielsen and the metro areas correspond to the SMSA. ABC (Audit Bureau of Circulation) - Verifies circulation figures for publications. ACI (Area of Cable Influence) - Cable selling strategy that documents to advertisers the value of cables ability to target geographically and demonstrates the importance of the cable household's purchasing power. A/E - An account executive (A/E) is an advertising agency employee assigned to a client and responsible for overseeing the services provided to...

Listen To Some of Our Favorite Radio Groups

Tue, 02 Jun 2009 14:25:43 GMT

Some of Our Favorite Print Partners

Tue, 02 Jun 2009 14:25:07 GMT

Some of Our Favorite Outdoor Marketing

Tue, 02 Jun 2009 14:24:30 GMT

Auditing

Mon, 01 Jun 2009 22:58:42 GMT

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