Media Planning and Buying

Today’s media environment has become too complex, too demographically fragmented and too competitive for traditionally accepted, “broad based”, media practices. Mediacomp’s unique planning and buying methodology and technology allows us to directly incorporate your client’s consumer consumption data into the evaluation of media’s audience data.

Mediacomp’s multi-demographic, socioeconomic and product consumption analysis of media audiences gives your clients an average of 20% more targeted consumers per media dollar.

We also provide clients with various strategic marketing tools such as customer analysis by lifestyle, income, education, product and service usage distributions and/or mapping at zip code or block group levels.