Our Story

It all started back in 1973, when Sylvan L. Brown, an advertising executive in Houston, was returning from an award ceremony in New York City. Brown had just won the first place International Broadcast Award for Best Broadcast Commercial, but instead of being elated at receiving one of the most prestigious awards in the industry, he was concerned.  As a creative person, he had devoted a great deal of time and effort to producing commercials for each client’s specific target or audience.  Although when the media was placed, only a broad age and sex demographic could be measured.
 
Media Planners and Buyers could place media according to a broad age and sex demographic, but they could not allocate relative marketing values to each age group or sex.  Psychographics, socioeconomic status and lifestyles were all being omitted from the media buying and planning process as well.
 
Brown spent a great deal of time and money learning from marketing experts, psychologists, math professors, and media specialists.  He wanted to gather the available data elements and application methodology required to reach the audience that the marketing efforts were directed towards.  Over the years, he developed a software system that met the client’s needs for cost, efficiency, audience accuracy, and a fast turnaround time. 
 
Due to a vast amount of data and the cost of computers, initial development of the system was done at Rice University.  Later, mediacomp went to an in-house mainframe computer system, which was used for almost 10 years. In the late 1980's, the changing data capacity and increasing computer power led Mediacomp to our current use of micro computers.  It was Sylvan Brown's foresight more than 30 years ago that has kept Mediacomp a step above the rest in the media buying business.
 
Today, Mediacomp enjoys a sterling reputation for its high integrity and stewardship for our client’s media dollars.  Our main goal has always been to effectively and efficiently manage our clients’ media, in turn, reaching their marketing goals.
 
We have built long-standing relationships with clients and suppliers.  We are aware that each employee can be directly correlated with Mediacomp's success.  We pride ourselves on being an extension of our clients. We learn everything we can about the company itself, as well as, the industry that they are in. It is the trust that we build with each client, which allows the flow of information needed to achieve the client's marketing goals.